Ought to You Begin a Podcast?

Podcasting 101

A podcast is a set of digital audio information {that a} person can stream or obtain to a private machine. Whereas some podcasts additionally embody a video element, most solely supply audio episodes. Podcasts are available in a wide range of codecs, together with a single presenter sharing their experience, a dialog between a number of presenters, or a standard interview. The size of podcasts varies vastly relying on the subject and host.

Why must you begin a podcast? Pete McCall, host of the All About Health podcast, wished to supply health classes direct from the highest train and science specialists to counteract misinformation. “As an educator involved with many different educators, I wished to supply perception into the sorts of conversations we had at totally different occasions; Take a look at what prime health educators discover fascinating.” As a well being and train skilled, offering motivation and training to your purchasers can enhance consumer retention and retention whereas additionally permitting you to succeed in new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how tough it may be for studio homeowners to begin and develop their enterprise. She created The Pilates Enterprise podcast to supply studio homeowners and managers with perception and ideas in easy-to-consume weekly episodes. Not solely was podcasting much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel like I have been in a position to develop deeper relationships with my present purchasers (they relate to my podcast) and I like that I to return discuss to folks all over the world in regards to the development of the health enterprise.”

Do you may have a message to share? Would you prefer to get in contact with present clients or purchase new clients? Then a podcast may very well be simply the factor for you.

Sadie Simpson is the host of the Satisfaction Issue Podcast. For her, podcasting is the proper complement to being a private coach and group health teacher. “It is like a further academic alternative and a technique to join with the folks I work with as a result of I can level them to particular episodes to allow them to watch them when particular subjects come up in our periods.”

Creating new alternatives by podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals have been struggling to navigate the health area. McCall used this as a chance to succeed in out to varied leaders within the health business. “I used to be in a position to have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to share some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives for studying, collaborating and networking. “As somebody who has labored as a marketing consultant, these interviews gave me precious perception into the course of the business that I used to be then ready to make use of when working with varied consumer organizations,” explains McCall.

Simpson skilled comparable advantages and alternatives. “Via a podcast, I’ve the chance to talk publicly about subjects which can be necessary to me personally and professionally,” she explains. Podcasting additionally supplied her the chance to community. “I have been in a position to join with different professionals: health professionals, therapists, and nutritionists, and have developed relationships which have led to cross-client referrals and opened the door to different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as an business chief. For instance, internet hosting a podcast may lead you to writing for publications, talking, and presenting at conferences.

Listed here are three issues to consider earlier than beginning a podcast:

1. Establish your aim: Do you wish to enhance your credibility on this space, be taught from others, or community to search out extra talking, writing, or different alternatives within the health business? Take the time to first determine your distinctive viewpoint or area of interest. There isn’t any proper reply – solely what’s best for you.
2. Determine in your present sort: Do you wish to create a solo present sharing your experience, or would you moderately have a co-host? Do you intend to interview others within the business and if that’s the case how will you attain out to potential friends?
3. Schedule and Plan: Podcasting might be time-consuming, relying on what sort of podcast you wish to begin, whether or not you are doing it your self, or you probably have assist. Whatever the format, making a podcast entails content material planning, analysis, outlining and script writing, recording, modifying, publishing and selling. A podcast will solely develop in case you are keen to place within the effort and time. When planning, be practical in regards to the time you may have obtainable in your podcast.

Getting began would not should be difficult or costly. To begin, use what you may have and file. You may be taught over time and you’ll enhance with constant apply. Relying in your price range, as you increase your viewers, plan to put money into increased high quality gear equivalent to a microphone and modifying software program. McCall advises sticking to the fundamentals and specializing in growing good content material and fascinating with friends.

Podcasting instruments to get you began

Challenge administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendar day by day

Recording: Zoom or Riverside.fm

Enhancing: GarageBand or Audacity

Transcription: Describe

Hosted by Buzz Sprout

Greatest Funds Mic: Samson Applied sciences Q2U

For extra info on podcasting, obtain this fast information for well being and train professionals.

Apply your conduct change teaching abilities with our mentoring expertise