Welcome to the New Camille Types

They are saying the one fixed in life is change, and after celebrating 12+ years of camillestyles.com, I knew we had been prepared for a refresh. First, for these of you who’ve been right here from the start: a heartfelt thanks. I started the web site within the early days of the running a blog period, with my want to share all that impressed me driving my day by day posting. I’m past grateful that this ardour for meals, design, and gathering associates round a desk has remodeled into an internet—and IRL—group. Perhaps it sounds tacky, but it surely’s undeniably true: I couldn’t have finished this with out all of you.

Second, it was time to match the model to its natural evolution. Camille Types has grown right into a day by day digital way of life publication that’s devoted to inspiring our viewers to create the lifetime of their goals. I wished the web site—and the model—to match that. So in the present day, I’m deep-diving into the thought course of and inspiration behind the change and what you possibly can count on from us transferring ahead. Welcome to the brand new Camille Types!

Why the change?

In the present day, I’m fortunate to guide an unimaginable workforce of editors as we share day by day content material inspiring our group to reside their most stunning life. The pursuit of dwelling a extra joyful, current life is an underpinning of the whole lot we do. Our group is vibrant and rising—and we’re simply getting began.

That being mentioned, we’d outgrown our outdated weblog format and wished to create a brand new expertise that aligns with our imaginative and prescient. To convey the brand new web site to life, we labored with Corey Tiani on the brand new design and Matt from Whiteley Designs on the event, and thru months of collaboration we introduced this new idea into the world.

For our new emblem, we teamed up with designer Rosee Qualls. After many conversations speaking by way of my imaginative and prescient for the brand new Camille Types, Rosee was in a position to fantastically translate this imaginative and prescient to the model id you see in the present day.

Rosee displays on this course of, sharing that “We wished one thing that felt up to date however timeless, refined however not critical, and minimal whereas nonetheless capturing the inventive spirit of the model.” She and I agree that the ultimate emblem (what you see above) looks like a bit of the model that may solely get higher with time.

Camille Types the Model

Now that I’ve defined the journey that took us from Level A to Level B, I need to emphasize: the core of Camille Types is similar. However with this rebrand, we’re higher in a position to talk our mission by way of all that we do. Some key issues to know:

Our ardour is bringing recent, day by day content material that actually evokes you in your journey to dwelling the lifetime of your goals. Generally folks ask me if I’m an influencer, and in truth I don’t resonate with that time period. Our gifted workforce of editors and creatives is creating in-depth characteristic tales and high-level shoots to convey a continuing stream of ever-evolving artistic. We’re a media firm on a singular mission to share: a stupendous house, scrumptious meals, and gathering with the folks they love isn’t some unattainable aim. It’s yours for the taking, regardless of the place you reside or what your funds is.

We’re creating the identical inspiring content material, solely higher. Not solely did I need the rebrand to higher replicate our mission, however I wished it to be simpler for you, the reader, to stroll away feeling impressed each time you go to camillestyles.com. Daily, you’ll uncover new characteristic tales throughout our core classes—meals, design, wellness, gatherings, and sweetness—in a means which you could entry (ie the positioning is quicker), and with assets extra available. It’s my hope that it doesn’t matter what time of day you join with us, Camille Types will add to the vibrancy of your life.

What to Count on

Our group is on the heart of all that we do. With the brand new Camille Types, we wished to not solely proceed to give you the most effective content material, however to make the expertise all the higher. Right here’s what you possibly can count on from us transferring ahead.

1. A greater expertise. It’s not simply the visuals—the brand new Camille types is quicker for a seamless studying expertise.
2. We purpose to be a useful resource for the whole lot you want. By that, I imply you’ll discover it simpler to find precisely what you’re in search of. From recipes to articles to procuring hyperlinks (that’s proper—each single outfit), count on to attach with what you want sooner and simpler.
3. Seamlessly-integrated advertisements. I wished you to have the ability to clearly differentiate the advertisements from the content material, and the brand new expertise delivers precisely that.
4. Built-in procuring. From our favourite decor items to expert-backed dietary supplements to the items we will’t cease sporting—you’re now in a position to entry our editors’ curated picks to convey all that inspo into your individual life.

Thanks for being part of this evolution and a member of the Camille Types group. And as all the time, my DM’s are open. I can’t wait to listen to what you suppose – xo